How to Find Your Dream Audience to Boost Your Art Brand Presence
Do you know your audience?
Who are your dream customers?
Nothing is more important than having clarity on this when building your art brand online.
Yet, over half of the marketers miss critical information on their prospects - only 42% know the basic demographic information about them!
When you’re knowledgeable of your target audience’s behavior, interests, and needs, you’re able to:
Devise a robust content strategy that attracts, engages, and helps.
Strengthen your presence and reputation.
Build authentic connections with existing and new leads.
Generate conversions, brand loyalty, and customer retention.
In other words, understanding who you serve defines the terms of your business success!
But how do you come up with an ideal client?
In today’s post, you’ll discover eight proven tactics to find your dream audience, identify who they are, and devise a content marketing action plan that positions you as THE BEST solution to their problems.
Let’s dive in!
Find Your Dream Audience: Watch Me Explain
8 Strategies to Find Your Dream Audience and Build a Promising Art Brand
Before racking your brains on attracting your dream client, you need to determine their personality, their challenges, and how your offers would benefit them (what type of transformation and results would they get from you?).
Doing so will let you create resonating content that puts their needs first and provides the support they seek!
The following eight strategies will show you how to find your dream audience and leverage customer advocacy effectively.
Know Your Expertise
One big step comes before establishing “Who is my ideal client?”: be clear on your brand identity and expertise.
Defining your Content Differentiation Factor (CDF) - that “it factor” that makes you stand out from the competition - is crucial.
Screenshot from: Content Hacker
Let’s say you’re an artist and an expert in abstract art. Your CDF could be a specific technique or approach in your work that nobody else owns.
It’s about identifying…
What you're experienced in and passionate about
Your unique perspective and personal point of view in your niche
…and highlighting these peculiarities in your online content!
But how do you identify who you are - really?
Answering the following four key questions will help you set the basics of successful brand-building and content development:
Who are you helping?
How will you help your audience?
How will you create content that reaches them and compels them?
Why are you doing what you're doing and creating content for them?
Not only will you clarify your role in the art industry, but you’ll also learn how to position yourself and find your dream audience strategically!
Too often, businesses jump straight into audience research and content creation, overlooking this part.
Don’t make the same mistake. Take time to know your WHY.
2. Know What Your Audience Wants
Once you’ve outlined your CDF, it’s time to focus on your audience’s desires and wants.
To ease the process, I recommend this little exercise:
Visualize two circles. You’ll put your expertise in one circle and your audience’s urgent needs in the other. The intersection between the circles symbolizes the sweet spot - where you’ll place your art brand as an authoritative source of information for your prospects and the go-to solution to their main problems.
By understanding your WHO and what they want, you’ll produce relevant, helpful content catered to them, while also leveraging your brand presence and offers.
Protip: repeat this exercise whenever changes occur in your brand - or audience - and you need to adjust your marketing activity.
3. Use Google to Understand Your Audience
How do I find out more about my audience?
Start doing consistent audience research on Google!
One of the best practices is to type keywords or key phrases relating to your niche in the search bar and read the given suggestions:
The autocomplete feature will give you precious hints about what users are seeking on the web.
From there, look at the results in the SERP: What articles are ranking in the top five? What pain points do they tackle?
This will give you insights on trending topics and recurring discussions reflecting your audience’s interests and pain points.
Also, analyze these two pivotal sections of the SERP: “Related searches” and “People also ask.”
The long list of queries and key sentences appearing there will tell you A LOT about your audience search intent.
The results of this research will be the prerequisites of your content strategy - from developing topic ideas to planning and promoting your content, you’ll have all the elements to enthrall your readers!
4. Do Social Listening
Another proven tactic to find your dream audience is to monitor your social media channels, online groups, and forums.
Make sure to:
Check your followers’ behavior and engagement levels (Do they regularly comment on your posts? What thoughts/doubts do they share?).
See how your niche-related competitors communicate with the same following as yours (What content formats do they use? Are their visuals/posts appealing and interactive?).
Join conversations and debates to learn more about your people.
With this deep analysis, you’ll gel with those you care about the most, enhancing your content performance too!
To level this up, consider using social listening tools like Buzzsumo or AlsoAsked to discover popular topics, common questions, and matters in the art field.
The more you listen to your audience, the better your business is aligned with them.
5. Conduct Surveys
Doing surveys is an excellent way to find your dream audience.
Whether it’s a social media poll or a Google form, asking specific questions to your community lets you:
Explore your audience's opinion on a given topic.
Get direct feedback from them.
Build authentic relationships.
Improve operations and generate future direction for your brand.
Here’s what to ask:
For better results, share your surveys everywhere online - from social media to your newsletter - and explain the reason behind your questions to motivate people to join.
This simple method will boost your brand awareness and reputation dramatically!
6. Make Discovery Calls
Similar to surveys, discovery calls are ideal for bonding with your ideal customers.
Planning them out takes more time and patience, but the benefits are endless!
These calls are your best chance to know…
Who your audience is
What challenges they’re going through
What goals/aspirations they have
What results they expect
How you can help them with your offers
…and more!
Post about your calls and see who’s ready to speak with you (that’s another strategic way to find your dream audience!); prepare your questions in advance and listen carefully to what participants say during the conversation.
It’ll help you validate your business activity, be in tune with your audience, and get your art brand remembered.
7. Research Targeted Keywords
Keyword research is an essential component of SEO that helps you find your dream audience.
However, you must possess SEO skills and adopt keyword research tools like SEMrush or KWFinder to make the most of it.
It’s the only way to identify quality focus keywords featuring what users search online and use them to ideate long-form content (aka blogs).
A few tips:
Choose long-tail keywords (3+ words) as they have lower competition, are more specific, and meet the search intent.
Select keywords pertinent to your niche and audience.
Write every blog post around one focus keyword to make your piece searchable and easily indexed by Google.
An example of a long-tail keyword, “how to sell art online,” pulled from SEMrush.
Your content creation will be more strategic and targeted to your audience’s expectations this way!
8. Craft Your Ideal Customer Avatar
Once your investigation is complete and you’ve found your dream audience, it’s time to collect all your data inside your customer avatar document (or buyer persona).
That’s where you design your target audience based on common traits and pain points that best describe them.
Elements to include:
Fictitious name and photo.
Demographics.
Challenges/goals.
Interests/hobbies.
Possible objections.
Quotes/statements.
Adapt the document to your business needs by noting all the necessary info, and make it the touchstone of your content strategy.
Meaning: whenever you create a new blog, social media post, video, or email, have your customer avatar in mind to deliver the most appealing content to them!
It’ll make a huge difference.
Use These Strategies to Find Your Dream Audience and Nurture Lasting Relationships
These eight strategies are all you need to find your dream audience and succeed in your content marketing journey! 🙌
Before rushing into content writing, inspect:
What role do you have in the art industry?
Who are you serving?
What impact do you strive to make?
Why is it important?
What outcome does your audience want?
This examination will guide you in deeply connecting with your targeted leads and establishing quality relations through trustworthy, solution-driven content.
You’ve got this! 😉
