How to Promote Your Art Business on Social Media Organically
Let me guess: you're striving to promote your art business on social media, but you don’t know how to go about it.
Questions like "How do artists get popular on social media?", "How do I brand myself as an artist?", or "What social media is best for posting art?" keep nagging you.
And perhaps you think spending on ads is the best solution to stand out and get your art noticed.
WRONG! 😬
People hate advertising - it makes them unhappy!
51% of Americans are bothered by ads that aren’t relevant to them or their life, and 80% of consumers are more likely to buy when brands offer personalized experiences based on their preferences, physical location, and customized communications.
Bonding with your audience through valuable, comprehensive content that matters to them is the best way to reach success with your art brand!
That's where content marketing comes in as the most sustainable approach to leverage your social media presence. Organically.
In today's post, you'll explore six hands-on tactics to:
Amplify brand awareness and visibility.
Interact with your followers and build trust.
Increase your chances of conversions and selling art online.
Set a great artist promotion strategy that boosts your authority.
All with purposeful, customer-focused content marketing - without spending a dime!
Let's begin!
Promote Your Art Business on Social - Table of Contents
Invest in Your Website First. Then Promote Your Art Business on Social Media
6 Tips to Promote Your Art Business on Social Media - No Money Needed!
FAQs - Promote Your Art Business on Social Media
Invest in Your Website First. Then Promote Your Art Business on Social Media
Fact: you won't successfully promote your art business on social media if you don't focus on your branded website first.
Consider it the “real estate” of your best, original content and the #1 platform to:
Market yourself.
Drive new, quality leads.
Increase ROI (Return On Investment).
Building and prioritizing your content house is key to high-converting art marketing.
87% of users check out the website of a new product, service, or business before making a purchase - meaning, they need to trust what they see.
By structuring your “online house” with an easy-to-navigate design, integrated SEO, clear calls to action, appealing visuals, and lead magnets, you’ll set the foundation for organic, long-term growth!
The result?
You’ll get increased authority, an expanded reputation, and a wider community of loyal supporters/buyers.
From there, use social media as a secondary channel leading back to your solid content hub.
As I like to say, “Don’t put all your content eggs in the social media basket!”
That’s because those platforms are proprietary: you don’t have total control of your content and are constantly at the mercy of algorithms’ changes.
This doesn’t happen on a website you own - and all the content published there, like blog posts, won’t get lost!
With that in mind, turn to social media marketing for:
Higher engagement and reach.
Stronger connections with your target audience.
Art promotion and selling art online (through contests, giveaways, and others).
Collaborations with peers, influencers, and art galleries.
Latest updates about your work, offers, and customer reviews.
But also to target specific audiences based on their interests and demographics (the more knowledgeable you get about them, the more resonating content you’ll create!).
Your art brand will benefit immensely from investing in your web presence, followed by consistent promotion via social networks - you’ll start gaining traction organically and nurture authentic relationships this way!
6 Tips to Promote Your Art Business on Social Media - No Money Needed!
To stand out on social media, without splurging on ads, it’s crucial to pivot to strategic planning and consistency.
The following six art marketing tactics will show you how to do this effectively.
Let's dive in!
1. Understand Your Audience
Your #1 priority, before launching any artist promotion campaign, is to research your audience.
What are their interests, needs, and pain points?
Which social media platforms are they most active on?
By answering these questions (also with the help of analytics tools to test the engagement and identify trends in your niche), you'll devise a thoughtful content strategy tailored to them.
A few tips to promote your art business on social media through noteworthy content:
Use impactful storytelling to share your story and work.
Show behind-the-scenes of your creative process.
Highlight your brand personality and values to build empathy.
Respond to your followers' comments and questions to learn more about their feedback.
Join conversations (on social groups, forums, etc.) to bond with your intended target audience.
Network with fellow artists to spread brand awareness and get your art noticed.
This will let you build credibility and trust, extending your online influence and increasing your art sales chances!
2. Choose the Right Platforms
Choosing the right platform for your content is one of the most effective marketing practices to promote your art business on social media.
Ask yourself: Which social channels best suit your brand and audience’s expectations?
This is pivotal to a strong art promotion and social media presence.
Plus, every platform is different and has its advantages:
Facebook groups are ideal for connecting with prospective and current clients or other creatives to learn about their preferences, share your online portfolio, exchange ideas, and sell art online.
Working as a digital "business card" highlighting your artist statement (i.e., what makes you stand out in the art world), online art portfolio, and community art projects, LinkedIn is great for networking and brand recognition.
Twitter offers an expansive platform for building your fanbase, interacting with followers, staying informed on the latest industry news, and marketing art through trending hashtags.
With their high level of user engagement, Instagram and TikTok are perfect for posting visual content about your art career, launching an artist promotion campaign, reaching new audiences, nurturing a tight-knit community of art lovers, and optimizing your social media strategy performance with their integrated analytics tools.
YouTube is the best platform for entertaining, inspiring videos (like behind-the-scenes, tutorials, live chats, etc.) that attract multiple viewers, trigger conversations, and spread knowledge about a brand.
Before creating your social media accounts, do thorough research and pick the channels that'll most benefit your brand - doing so will set the basics for profitable growth!
3. Create Engaging Content
Creating captivating content is KEY to promoting your art business on social media, boosting visibility, and reaching your desired leads.
For optimal involvement and consistent content writing, make sure to:
Have your target audience in mind (What solutions are they seeking? How can you help them?).
Tailor your posts to each social platform (e.g., if you’re selling artworks, you could create high-quality visuals to grab people's attention on Instagram, while sharing the news and a special discount linking to your website on Twitter).
Provide intriguing facts about your life and work as an artist (through short-form videos, Q&As, interactive posts, live chats, etc.).
Host interviews or create posts in collaboration with fellow artists, influencers, and experts in the field for increased reach.
Share testimonials, reviews, and user-generated content from your clients, gallery owners, magazines, and others to reinforce credibility and trust.
By focusing on these social media strategies, you'll be sure to hit the mark with content that delights and converts!
4. Use Attractive Visuals
Visuals are a fundamental component of social media marketing for art brands.
They grab viewers' attention, making posts more engaging and memorable, and are a strategic tool to market yourself.
When sharing them on your social feeds, remember to:
Select the formats (photos, videos, infographics, etc.) that accurately reflect your brand's identity, message, and aesthetic.
Add text overlays or animations to highlight the main points of your content and make it more digestible.
Prepare an outline for the stories you're going to tell about your activity/products/offers.
Combine visuals with catchy sound effects, music tracks, and bright colors to stand out.
Use video snippets as teasers for upcoming projects or events to build anticipation.
Be authentic (people love personalized content that stirs up their emotions) and stay consistent throughout the creation process - this will guarantee maximum participation among your followers and a successful artist promotion!
5. Leverage Hashtags
Using hashtags is a powerful move to make your content - and brand name - discoverable on social media pages, while reaching larger audiences.
As specific, niche-related keywords, their main purpose is to put your posts in front of new users whose interests match your content topics.
To leverage hashtags effectively:
Research relevant hashtags in the artists’ market with high engagement rates (tools like RiteTag or Neontools will speed up the search).
Mix up different combinations of keywords for each post to attract more people.
Use both popular and lesser-known hashtags for wider reach.
If applicable, include location tags to target local followers like art institutions who may be searching for artists within their area.
Monitor your hashtags and identify the ones performing best (i.e. they drive ongoing traffic to your feed) to refine your strategy.
Make sure they fit the platform's character limit (Instagram allows 30 characters per hashtag, while Twitter only allows 15).
Remember: hashtags help extend the life of your content, increasing engagement and building connections with potential customers - so use them strategically and keep tagging!
6. Monitor Your Performance
Make the most of your content marketing efforts by tracking your social media performance.
Here's what to do:
Establish clear goals for each post, ensuring they align with the objectives of your overall strategy (if one of your goals is enhanced brand awareness, measure how many followers or impressions each post receives over time).
Analyze relevant data like shares, comments, and views on the social media platforms you’re active on to get an accurate picture of how well-received your message is by the audience (engagement metrics like average comment length or the number of questions asked per post are indicators that people are genuinely interested in your content).
Compare the results from different posts to identify which topics resonate better with the audience, and tailor your future content accordingly to maximize its impact.
Experiment with different content types (e.g., videos vs. photos) and platforms (e.g., Instagram vs. Facebook) to pick the ones that best fulfill your business goals, like driving website traffic or generating leads/sales conversions.
Regularly use analytics tools (Google Analytics, Facebook Insights, etc.) to analyze user behavior trends, adapt your tactics to the evolving sector, and stay competitive.
With the necessary adjustments, you'll maintain control over your "digital destiny" and achieve better results in scaling your art brand online!
FAQs - Promote Your Art Business on Social Media
How do I promote my art on social media?
To promote your art business on social media, start creating a results-driven content strategy:
Research and identify the most relevant platforms for your target audience.
Create high-quality visuals of your artworks and craft engaging captions to draw in new supporters and potential customers.
Post regularly with consistent branding across all channels to grow a staunch following.
This way, you'll increase brand awareness and form quality relationships with your online community.
How do artists get noticed on social media?
Create a buzz around your art brand on social media by publishing valuable posts that attract the desired audience. This includes crafting a strong brand identity, understanding your following's behavior, and optimizing content for maximum visibility.
Stay active on your preferred platforms, and use analytics to track engagement levels and your overall performance.
Also, take advantage of influencer possibilities to link up with other creatives and broaden your reach.
What is the best social media platform to promote art?
A combination of Instagram, Facebook, and YouTube could be the best option for promoting art:
Instagram is ideal for showcasing your art career and creations with gripping storytelling.
Facebook provides a great opportunity to reach out to larger audiences through live broadcasts, targeted groups, event pages, and more.
YouTube is excellent to post shareable, long-form video content about your life/work as an artist.
Use these channels simultaneously for higher exposure - but set a well-structured editorial plan first to stay consistent and avoid content burnout!
How can I promote my art industry?
Creating a comprehensive content marketing strategy that combines audience research, brand building, and content creation is EVERYTHING when promoting your art industry.
Make sure to:
Dive into your target audience's desires.
Shape a strong brand identity with consistent messaging across your site, emails, and social media.
Develop compelling, customer-centric content.
This approach will let you connect with your desired demographic while increasing engagement and loyalty from existing clients.
Use Content Marketing to Promote Your Art Business on Social Media
There you have it: six proven tips to promote your art business on social media! 🥳
From understanding who your audience is to monitoring performance metrics, each step will help you:
Build a remarkable digital presence leveraging your brand personality and core values.
Increase your authority, trustworthiness, and influence in the art world.
Interact with prospects and cultivate a loyal community organically.
Devise a goal-oriented action plan based on resonating content that thrills the audience.
With strategic content marketing, you'll be all set to stand out in the market and achieve long-term success! 🏆
