I’m here to help you build visibility, grow brand awareness, and increase business revenue with top-notch content.
With my guidance on how to integrate a winning content strategy into your digital marketing plan, you’ll make lasting connections with your current audience, reach more leads globally, and develop new revenue streams.
Access my special audio training about “3 Best Practices for a Booming Content Strategy.”
Inside you’ll learn the basics and foundations for a content strategy that levels up your art business and converts your ideal audience!
Hey there! I’m Chiara.
Certified Content Strategist & Marketer
From obtaining my Master’s in Classical Archaeology to becoming a cultural heritage professional with over three years’ experience in art exhibition development and digital collections management, my strong dedication for the art and museum world has always been a constant in my life.
I love the process of researching and writing content that provides value and knowledge in inventive, as well as innovative, ways. But what really makes me tick is the enduring impact unique and thoughtful copy can make on people’s existence.
To some degree, I experience this daily on my Instagram page “The Museum Creative” – hence the name of the website.
Created back in 2020, the page intends to provide content marketing tips for the art sector, along with promoting the cultural heritage of Italy (my homeland) and beyond. By analyzing my niche’s needs and developing consistent, high-quality content, I organically formed a tight-knit community of over 950 targeted followers in less than a year.
Thanks to a well-structured content strategy, I regularly connect with art enthusiasts, museum professionals, artists, and arts organizations worldwide – and I also make new friends!
Designing compelling quality content is key to digital growth, audience engagement, and profitability. I can help you accomplish these goals with effective, tried and true methods.
As an expert in the cultural heritage field since 2016, I have a unique perspective on how to help art institutions and entrepreneurs build and scale their digital presence.
After creating copy for art exhibitions, museum projects, art blogs, and social media for over three years, I decided to level up my writing and marketing skills in Summer 2021 to become a content marketer for the arts.
I realized that by blending my experience in the museum sector with my knowledge of content marketing, I’d be able to serve the art field in a better and more impactful way.
My goal?
To give you counsel and strategic support in ideating insightful content – on tone and on brand – that will resonate with your audiences. With a thorough content marketing plan, I aim to help you build a long-lasting online presence that delights and attracts multitudes of people.
“Chiara is a very valid person who demonstrates aptitude and ability in the field of concept and organization applied to the arts.”
— Eugenio Martera, CEO, Contemporanea Progetti Srl
Highlights
Creating content in the art sector since 2016.
Featured in The Transformation System Podcast, The Art Coaching Club Podcast, Content at Scale, Convertkit Newsletter, and Content Hacker.
Interviewed by RTL 102.5 News, the #1 most-listened-to radio station in Italy, to talk about my work as a content creator in the arts.
Work featured in a case study presented to the Suffolk County Council by The Food Museum (Suffolk, UK).
Invited by the Save Cultural Heritage Group to speak about the Museum Week 2022 and 2023.
Professional development with HubSpot, Ninja Academy Digital Business School, and Julia McCoy’s Content Hacker™ Academy and The Content Transformation© System.
Post Master’s Vocational Course in Management of Cultural Heritage.
Bachelor’s Degree in Classics & Master’s Degree in Archaeology.