“Imagination is the beginning of creation. You imagine what you desire, you will what you imagine, and at last, you create what you will.”

– George Bernard Shaw

I’m here to help you simplify your marketing with AI-powered content — so you can grow your audience, sell your work, and stay in your creative flow.

Chiara, content marketer and consultant, smiling at the camera.

Ciao, I’m Chiara!

Certified content strategist, AI writer, and founder of The Museum Creative.

I blend 4+ years of art and culture experience with AI-assisted content marketing tactics to help creative arts entrepreneurs like you amplify their message—without burning out.

I started my career in the museum and cultural heritage world, writing exhibition projects, managing collections, and supporting curatorial teams. But over time, I realized what so many creative professionals struggle with:

You can be brilliant at your craft and still struggle or feel invisible online.

That realization sparked something deeper. I fell in love with content marketing and saw the opportunity to blend my artsy, research-driven background with digital strategy. I wanted to help creatives bridge that gap between meaningful work and meaningful visibility.

So in 2022, I launched The Museum Creative brand and website — a space dedicated to helping creative entrepreneurs build their audience, grow their brand, and show up online with clarity and confidence.

Then came 2023, and with it, my introduction to AI-powered content tools. I was skeptical at first. But once I leaned in, it was a game-changer.

I doubled my productivity, reignited my creativity, and finally said goodbye to content burnout!

Now, I support others to do the same. With a mix of human-centered storytelling, strategic content systems, and the right approach to AI, turning content overwhelm into a well-oiled, soul-aligned marketing machine is 100% possible.

And I’m here to show you exactly how!

“Chiara is one of the brightest, ingeniously creative folks I’ve ever had the pleasure of mentoring.”

— Julia McCoy, CEO, FirstMovers.ai

Chiara standing in front of a colorful mural.

Why I’m here

I believe that marketing should support your creativity — not compete with it.

You didn’t become a curator, artist, designer, or creative professional to chase algorithms or churn out content you don’t care about.

You deserve a strategy that feels purposeful, resonating, and actually effective.

Because when your marketing is aligned, you don’t just reach more people, you attract the right ones and build something that lasts!

My mission is simple…

To guide you toward a more empowered, strategic way of showing up — where your message is clear, your voice is amplified, and your content becomes a tool for connection, growth, and creative fulfillment.

A few highlights

🎓 4+ years of content-driven marketing in the art & cultural sector.

🖥 Featured by SEMrush, ConvertKit, BrandWell.ai, and the Art Coaching Club Podcast.

📻 Interviewed by RTL 102.5, Italy’s #1 radio station, about art storytelling and digital branding.

🎨 Work showcased in a case study for the Food Museum (UK).

🗣 Invited speaker for Museum Week in 2022, 2023, and 2024.

🧠 Certified through Content Hacker™ Academy, The Content Transformation© System, HubSpot, and BrandWell.ai

“I am in awe of her entrepreneurial spirit and savviness, building a digital content marketing business from scratch, and gaining respect in this field. The Museum/Art industry is so very lucky to have such a skilled professional in their field. Chiara truly is one in a million!”

— Rosie McCarthy, Online Business Coach, Badass Empires

Ready to align your content with your creative vision?

Whether you're an art entrepreneur, a museum consultant, or a creative studio founder, this is your opportunity to streamline your marketing flow and reconnect with your purpose!