Top 7 Charming Ways to Attract Your Audience With Content
Do you ever ask yourself: How do you create content authority? Or better yet: How do you create content your audience will love?
It’s anything but easy. 😩
Marketing your art business online is challenging - especially if you don’t have an effective strategy in place to hook and engage the audience as you want.
That’s a usual struggle, with 63% of all marketers lacking a well-documented content strategy and 44% not having the time to build one.
But it calls for a change!
Content marketing is the most sustainable, profitable way to increase your digital presence and conversion rates - 78% believe custom content is the future of marketing, and 80% love learning about a company through it. (Demand Metric)
Impressive, right?
See content marketing as your secret weapon for:
Growing your art brand organically.
Building awareness and trust.
Connecting with your ideal customers.
Standing out in your industry.
By including it in your digital activity, you’ll set your business up for success - all with enticing, quality content created around who you serve and care about the most.
Eager to know how to achieve the best results?
The following seven methods will show you how to attract your audience with content that delights and converts.
Let’s jump in!
Why Content Marketing Is Important To Grow Your Audience
Believe it or not, content marketing has the highest ROI (Return On Investment) compared to all the other digital marketing strategies out there.
It’s increasingly growing - 80% of marketers consider it a top priority - and is a cost-effective method to grow your art brand.
So, how does content marketing attract potential customers?
The answer is simple: instead of relying on highly hated, ineffective ads, content marketing hinges on your target audience’s interests and wants. It provides solutions to their major pain points and lets your business thrive through the relationships built with consistent, high-value content.
The thing is: customer-centered content creation impacts decision-making more than any other technique.
Here’s why:
Engaging, helpful content increases trust, authority, and conversions.
By regularly showing up with new content ideas, you establish credibility and customer loyalty.
You create positive experiences that involve your audience and make them come back.
You collect useful data on their behavior to improve your brand image.
Your reputation and digital presence grow thanks to strategic, SEO-focused content.
By offering valuable information that inspires, delights, and fulfills, you raise awareness and draw quality leads.
Most importantly, you create lasting, human interactions - something people deeply care about when connecting with brands!
To be successful with content marketing (three out of four B2C marketers already are), analyze your content results, measure the audience engagement rates and responses, and test out what’s working.
This way, you’ll come up with an optimized content marketing strategy that attracts your ideal customers and sets your art business apart!
Use These 7 Hacks to Attract Your Audience With Content
It’s time to explore how to attract your audience with empowering content!
Setting the perfect strategy for increased audience engagement and successful online growth requires time, effort, and a creative mindset.
The next seven content hacks will guide you through the best practices to ease this process and stay ahead of the curve in your field.
Let’s do this!
Understand Your Target Audience
Fact: the more you learn about your audience, the more impactful your content will be.
Meaning all your content creation and marketing strategy are strictly related to thorough audience research.
You must be clear on who you serve before crafting something valuable for them.
Ask yourself:
What are their doubts/aspirations?
What questions do you get constantly asked?
How can you meet their needs?
How should you communicate your brand?
Brainstorming these questions will help you define the best ways to build an audience with content and nurture a faithful community that fosters your activity.
Remember to:
Make your research an ongoing part of your work.
Surf the internet to find trending topics and recurring queries in your niche.
Join social media conversations, forums, groups, and other networks where your ideal audience is to identify their communication style and most frequent chats.
Interact and listen to them regularly.
Analyze your competitors’ content on their websites, blogs, or social media to see how they engage with their following.
Collect useful data and info to build a buyer persona depicting your ideal audience.
Audience persona example. (Culture Connect)
This will lay the foundation for a results-driven marketing plan that engages your audience with exclusive, distinctive, quality content.
Once you figure out their wants, it gets easier to form deep bonds.
The empathy triggered by your content ideas will convert them into loyal supporters and prospective buyers. So, keep learning, make yourself relatable, and stay true to the promise of helping them achieve their goals.
2. Tell Compelling Stories
Storytelling is part of our life. No doubt!
We tell stories all the time and are surrounded by them wherever we go.
We love them because they’re familiar, share personal events, and communicate an authentic message that steps into our souls. They have the power to connect us with people and places, raising deep thoughts, memories, and emotions that make us care.
That’s why you should include them in your marketing activity!
Think about it: as an art business, you have TONS of stories to tell (your company’s history, mission, people’s testimonials, etc.) that could convince your audience to take action, whether it’s about buying your offers, gifting a donation, or joining your membership.
With stories, you’d create emotional connections that change people’s perspectives and make a difference in their life.
To do this effectively, pinpoint:
Your brand identity.
What matters to your audience and what they need.
How to spread your stories.
What you aim to achieve with them.
Similar considerations will make your storytelling more impactful and persuasive.
So, how do you create compelling content to attract customers and develop quality relationships with them?
Here are some tips:
Focus on your audience: put their preferences and desires first, and ask yourself what about your story should move them.
Develop a clear message: think of who your audience is and what to share with them.
Show the human side of your brand: talk about your values, experiences, and anything worth listening to.
Build a solid structure: pick your characters, identify the main facts, include a conflict and resolution, and choose the morale of your story.
Make your audience the hero: you’re the central figure, but the ultimate focus is who you serve and how you help them fulfill their needs.
Highlight the struggle: make your story challenging and present a solution that encourages people to support you.
Keep it neat and simple: ditch the fluff and focus on the essential details that immerse the audience in your story.
By following these simple steps, you’ll make your storytelling more inspiring, entertaining, and compelling in the eyes of your ideal customers!
3. Do Keyword Research
Though daunting it may seem, researching focus keywords is crucial to attracting your audience with content that caters to them.
Consider that:
68% of online experiences begin with a search engine. (BrightEdge)
60% of marketers state inbound marketing (SEO, blog content, etc.) is their highest quality source of leads. (HubSpot)
39% of purchases are influenced by a relevant search. (Think With Google)
So, if your goal is to increase your website visibility, draw quality prospects, and leverage your brand reputation, you’ll need to zero in on SEO-friendly content, like blog posts and sales pages.
Detailed keyword research lets you:
Identify what topics your audience is looking for online.
Develop new content ideas from the terms, phrases, and queries found in search engines.
Set a high-converting content strategy that meets your goals and audience’s wants.
Search keywords, related to your niche, on your browser and analyze what pops up both in the results page and autocomplete bar - any suggestion will be helpful to ideate resonating content.
Research tools like AnswerThePublic or BuzzSumo are perfect to explore popular topics and trending discussions. But to dig deeper, you’ll need to use advanced keyword research tools like MOZ or KWFinder that track monthly search volume, keyword difficulty, competitors' placement in the SERPs, and keyword variations.
If your website has a site search, check what current questions and terms users seek to get a hint on the type of content to write.
Then, gather all your data, choose the keywords that best fit your ideal audience and are easy to rank for (difficulty score below 40 and with high search demand), and decide how to provide value with your content.
This approach will benefit your business immensely, so stay consistent!
4. Experiment With Different Content Types
To attract your target audience with content, you need to decide what content type to create for them.
Think about their preferences, your marketing goals, and what format best communicates your personality.
Whether it’s a video showing the behind-the-scenes of your work, or a podcast hosting a special interview, expanding to various content types will push your brand in front of new people while leveraging engagement.
Most in-demand content types. (Iam Rafiqul)
Blog posts are a great example of this, being a significant tool to scale your organic growth!
When optimized for SEO (with chosen focus keywords included in strategic parts of your content pieces, from the body text and title to the headers, meta description, image ALT text, and URL), they become searchable and bring ongoing traffic to your website.
From there, repurposing your posts into other formats (lead magnets, infographics, social media posts, etc.) is the next step to tap into a fresh audience demographic that prefers to consume that specific type of content.
This way, you’ll be bound to devise a strategy that builds authority and trust!
To craft showstopping content that keeps people returning:
Put the audience at the heart of your content creation process.
Solve their challenges and answer their questions.
Hone in on crisp content writing that grabs their attention.
Keep your promise to help, educate, and inspire them.
Add some mystery or elements of surprise to your content (fun facts, misconceptions, common mistakes, etc.).
Once you do this, it’s time to distribute and promote your content everywhere, using a strategic approach that moves people in the right direction, to YOU!
5. Create Video Content
Videos work extremely well to attract your audience with content, increase engagement, boost brand recognition, and promote your offers.
As an important part of your content marketing strategy, they bring your personality alive while educating your audience with attractive, valuable content.
According to a study by Wyzowl:
86% of businesses use video as a marketing tool.
81% of marketers claim video has helped them increase sales.
73% of consumers prefer to watch a short video to learn about a product or service.
93% of marketers confirm videos help increase brand awareness.
See the potential?
This content format is a gold mine for your art brand!
It ensures:
Powerful storytelling.
Lasting connections.
Unique, entertaining, immersive experiences.
Positive customer retention.
Trustworthiness and credibility.
And it encourages viewers to come back to you for the memorable content and fulfilling resources you share!
Be wise about how to plan, produce, and distribute your videos to get the most out of them; decide the role they play in your brand’s story and what their end purpose is.
A few recommendations:
Tell stories that pivot on people’s emotions and interests.
Tailor your videos to each of your social media platforms.
Make them mobile-friendly to pull in more viewers.
Develop an engaging, concise narrative starting with an appealing title and hook.
Add relevant keywords to the caption and description of the video to make it searchable.
Include a call-to-action to remind viewers what steps to take next to guide them toward conversion.
Ensure your videos speak to the audience you aim to serve the most.
Collaborate with influencers in your niche to extend your exposure.
Share user-generated content to involve your online community in your activity and nurture trust.
Track your data to assess your audience’s behavior and refine your video strategy.
The more value you bring, the more users will feel inspired to learn about you and connect - all it takes is a detailed analysis, good planning, consistency, and a dash of creativity!
6. Use Catchy Calls-To-Action
CTAs (or calls-to-action) are fundamental to attracting your audience with content marketing.
They impact your conversion rates by urging users to do something specific after engaging with your content and leading them to a chosen path, like joining the newsletter, purchasing a product, or downloading a freebie.
Through eye-catching, colorful buttons and links, you express a clear message that affects both your organization (you generate leads) and target audience (they access special benefits that they wouldn’t get anywhere else).
The ultimate goal of a CTA is to guide your audience through the buyer's journey so they eventually buy from you. (Express Writers)
Every marketing campaign has a different action, so be clear about the goals your CTAs aim to achieve and the way you’ll communicate your intentions to the public.
The more information you give on what to expect by clicking the button/link in your website pages, blogs, or social media posts, the better your audience’s response will be.
Types of CTA button copy with a designated purpose. (Hubspot)
Make sure to:
Craft attractive CTAs that visually stand out on the page.
Use strong verbiage to clearly express your desired action.
Provoke enthusiasm and FOMO with exclamation marks or emotional words to keep the momentum going.
Give users convincing reasons to engage with you (e.g. “book today for a special discount!” or “join the newsletter for exclusive content!”).
Test out your CTAs to track their performance and optimize them.
What’s more, focus on one specific CTA for each content piece to not overwhelm your audience and increase your chances of conversions!
7. Incorporate Pop Culture Into Your Content
Who said you can’t make your marketing activity fun?
Pop culture is the perfect choice to slightly spice up your art brand and attract a broader audience with content that features it (28% of the most successful businesses already use it in their marketing campaigns!).
Whether through memes, gifs, unofficial holidays, or other trends, pop culture is present in everyday life, influencing our social interactions.
Adding it to your content is a winning tactic to boost your image, foster instant connections with the audience, and offer memorable experiences with a touch of humor.
This way, you’ll:
Stay relevant and up-to-date.
Show your human side.
Pique people’s interest and curiosity.
Gain content visibility and traffic.
Get closer to your audience by understanding their reactions and preferences.
Think about the types of entertainment your audience enjoys the most, and choose the pop culture references (from TV shows, popular topics, etc.) that would create more buzz.
Also, evaluate what’s appropriate for your brand and be careful not to appear insensitive or offensive to your audience.
With this in mind, you’ll surely get satisfying results!
How to Attract Your Audience With Content Won’t Be a Guessing Game Anymore
There you have it: seven proven tips to attract your dream audience with a content strategy that works and converts! 💯
Use them to develop original ideas, optimize your marketing activity, and promote your art brand successfully.
Quick takeaways:
Thoroughly research your audience to highlight their main challenges and desires.
Leverage your storytelling skills for more authentic relationships.
Adopt SEO strategies to increase traffic and online authority.
Try out different content types for higher exposure and engagement.
Make interactive videos or humorous content a consistent part of your creative process.
Use compelling CTAs to accomplish your business goals and drive more conversions.
This way, you’ll create remarkable, fresh, helpful content that sparks a positive audience response and puts you at the top of your game! 🥇
