Creating a Winning Art Blog Outline: A Comprehensive Guide
What makes a blog stand out?
How do you write a good art blog?
Finding the best approach to blogging is HARD - especially if you don’t have a clear direction in your content creation process and the workload overwhelms you. 😵
Truth is, you won’t write alluring posts for your niche if you don’t focus on ONE key factor: your art blog outline.
Having it at the top of your “writing to-do list” is essential for producing high-quality content that engages your target audience and showcases your expertise in the art world.
In this post, you’ll learn how to craft a compelling art blog outline that ensures you cover all relevant aspects of your piece while maintaining a consistent writing flow.
From defining what an art blog outline is to exploring its benefits and the system to structure impactful posts, you’ll discover the best ways to…
Avoid common pitfalls in the outlining process
Master the techniques of developing content that is on tone and brand
Elevate both your writing quality and reader engagement
…And set the basics of a strong content strategy!
Ready to become a blogging whiz?
Let’s dive in!
Creating a Winning Art Blog Outline - Table of Contents
What is an Art Blog Outline?
What to Keep In Mind When Building an Art Blog Outline
7 Tips for Writing a Strong Art Blog Outline
FAQs - Creating a Winning Art Blog Outline
What is an Art Blog Outline?
An art blog outline is a comprehensive plan of what you aim to write.
It lets you:
Design the structure of a post including topics to cover, visual elements to incorporate, and other important details.
Stay organized and focused on your content ideas through a well-structured roadmap.
Follow an easy and repeatable workflow for creating content.
Expedite your blogging activity.
Here’s an example of what it looks like once you write it (I normally use Google Docs for my blog outlines):
An effective art blog outline should always be tailored to your audience’s interests and needs, while also staying true to your brand identity.
This guarantees every post:
Resonates with readers through valuable content that solves their problems.
Is streamlined for search engines by including precise keywords and key phrases related to the user intent (more in the next paragraphs).
Highlights your mission and role as an art business.
With an outline, you’ll have full control over your piece, making it cohesive, logical, succinct, and aligned with your content marketing goals!
What to Keep In Mind When Building an Art Blog Outline
To ensure your post stands out, you must identify your target audience and business goals first.
Who do you want your content to reach?
What message do you hope they take away from reading it?
Asking yourself these questions will help you brainstorm ideas that are relevant and engaging to your ideal readers.
Use buyer personas to cater your blog posts to specific interests and pain points within the target market; and set measurable milestones for yourself (increasing website traffic, building brand awareness, growing your email list, etc.) to track the performance of your article after publication.
Once you know who you’re writing for, what outcome(s) you’d like to achieve, and what topics would engage the audience the most, it’s time to structure your post.
Make sure to:
Organize it with appropriate headings and subheadings to guide readers through your content.
Use appealing visuals to break up long blocks of text, emphasize key points in your copy, and hold attention.
Include SEO strategies to make your content searchable and optimized for the web.
Proofread before publishing by double-checking spelling/grammar, typos, sticky words, broken links, and any other slip-ups in your writing.
With this in mind, you’ll be all set to craft an organized and informative art blog outline that captivates quality leads - and potential clients!
7 Tips for Writing a Strong Art Blog Outline
A well-crafted art blog outline is the real secret to successful blogging.
So, if you’re still wondering, “What is the typical structure of a blog?” Explore the following seven best practices to build an insightful one and create compelling content for your art brand.
Writing art blog posts will be a breeze after this! 😉
1. Keep It Short and Sweet
A good rule of thumb is to keep your art blog outline concise to maintain clarity, with no more than two or three sentences per section.
See it as a short list of the main points - and must-haves - your article should contain for more cohesion.
A few elements to include:
Focus keyword: build every blog post around a distinct keyword reflecting an audience's pain point or desire.
Content guidelines: explain what the post will be about and how you’ll elaborate it from your initial topic research.
Hook/Conclusion: craft an enticing intro that piques readers’ interest and a conclusion inviting them to interact with your brand further through the services/products you offer.
Helpful sources: write down the main websites you’re referring to for inspiration or to prove your point within the article.
Tone of voice: prioritize your voice and personality throughout the post for consistency and brand recognition.
Target audience: adjust your content piece based on your web search and what you know about your audience.
Be accurate when ideating your outline and adapt it to your unique business needs for better results!
2. Focus On Quality Over Quantity
The quality of your content is KEY to an effective art blog outline.
Rather than cramming all aspects of a topic into one post, strive to offer detailed insights helping readers overcome their doubts/problems through hands-on solutions.
This means to:
Select the topic ideas that suit your audience’s expectations.
Develop fewer posts thoroughly, with a fluff-free, solid structure, instead of juggling multiple drafts at once.
Focus on what matters in your writing activity to avoid content burnout and task overload.
By doing so, you’ll deliver remarkable content that consistently adds value to your dream leads.
3. Pick Your Focus Keyword and Synonymous Keywords
Choosing the right focus keyword for your art blog post is essential to its success. (You’ll write every article around a specific keyword, so be thorough in your research by using SEO tools like SEMrush or KWFinder.)
A focus keyword must:
Be relevant to your brand and offers.
Reflect an audience's pain point/desire.
Be a long-tail term (3+ words) that draws in readers eager to find solutions to their problems.
Have low competition (keyword difficulty score below 40) but still get enough search volume to maximize visibility on search engine results pages.
Source: Content Hacker
Once you’ve found the perfect one for your content (the so-called “sweet spot”), it’s time to add it to your art blog outline along with the synonymous keywords you’ll incorporate into the body text.
As variations of the main focus keyword, these secondary keywords reinforce its relevance and improve your overall post’s SEO rankings.
For example, if your focus keyword is “art marketing strategy,” then some synonymous terms/phrases could be “how to do marketing for an art gallery?” or “art marketing ideas,” as shown below.
Example of a long-tail keyword with low competition (27/100) pulled in from KWFinder.
Great places to find relevant synonymous keywords are the autocomplete search bar, “People also ask,” and “Related searches” sections on Google.
By including these terms in your writing, Google will recognize them as pertinent topics to push higher in the SERP when people search those phrases.
Remember though: even if ranking to the top is part of the “blogging game,” your audience ALWAYS comes first - so write for them!
In this sense, using natural language is fundamental when incorporating keywords.
Don't stuff them randomly into sentences without context - it’ll sound robotic and won’t make sense to readers!
Instead, think about how they fit naturally within the flow of conversation so your post reads more authentically while still highlighting key points with related words.
This practice will benefit your content value, without hurting your SEO performance from Google penalties for keyword stuffing or other issues.
4. Nail the Blog Title
A well-researched, gripping title is essential to creating your art blog post.
It's what will grab your reader’s attention and make them want to click on your content.
To nail this crucial element of your post, think about who you’re writing for and what they need from you.
Ask yourself:
What kind of language does my audience use? What topics interest them?
How can I best communicate my message in a resonating way?
Once you get your answers, it’s time to craft a title that speaks directly to their interests and gives value.
A few recommendations:
Refer to the top results in the SERP, for your focus keyword, to see what titles are working well and how you can do better.
Include the focus keyword in the header naturally, so Google knows exactly what’s inside your piece.
Use content marketing tools like AMI Headline Analyzer to assess and tweak your title further.
Adopt powerful action words and catchy phrases.
Keep the title under 70 characters so it doesn’t get cut off (this could lead potential readers away from discovering your post!).
Most importantly, make the title a “key suggestion” in your art blog outline that can be refined to accurately reflect the final content piece.
It takes time and effort, but these tips will speed up the process of creating an eye-catching headline for your posts!
5. Prove Your Point
For an effective blog post outline, you must prove your point.
After all, if you can’t back up what you’re saying with facts and evidence, why should anyone believe you?
Including statistics, case studies, testimonials, and other data supporting your message ensures readers take away something valuable from your content. Repeatedly.
Statistics add credibility to any idea or point of view through hard numbers; case studies provide real-world examples and tangible proof that an art brand’s service/program/product works; and testimonials from reputable sources like industry experts or satisfied customers lend extra weight and authority to your content.
See this in action on Content at Scale Blog:
In the article, I share a review and video testimonial about my experience with AI content writing for blog posts to inspire other creators to do the same and boost their productivity with Content at Scale’s AI tool.
By integrating concrete facts into your art blog outline, you’ll keep track of what’s worth claiming and quoting later in your piece, making it original, on-point, and trustworthy!
6. Use Examples To Illustrate Concepts
Aside from selecting proof on a content topic, use examples as “strategic aids” to simplify concepts for readers with little or no knowledge about what you’re going to write.
Incorporate real-world examples from either personal experience or reliable sources into your blog post outline (your audience will appreciate seeing practical evidence rather than theory alone), and don't forget to add visuals!
Images like graphs and charts, or short videos, help with clarity more than words can.
Screenshot from: NeoMam
Plus, they work as breathers between text blocks, breaking up the monotony and keeping reader engagement high throughout the full article.
Integrate them consistently into your content production for greater impact and stronger messaging!
7. Add a Conclusion and Call-to-Action
The conclusion of an art blog is the last opportunity to make a memorable impression on your readers.
That’s where the blog post outline comes in again as a helpful tool to plan your conclusion and the main goal you strive to achieve at the end of your piece.
There, you recap the key points to discuss in the ending paragraph of your content, including a clear call-to-action (CTA) urging readers to take the next step (subscribing to your email list, downloading a freebie, buying your services, etc.).
Here are some tips to finish strong:
Articulate your conclusion succinctly with final thoughts, takeaways, and bulleted lists.
Embed your keywords for SEO and higher rankings where it makes sense.
Suggest to readers what to do afterwards based on the purpose of your blog post.
Add a hyperlink, button, and/or image to make your CTA specific, visually appealing, and easy to engage with.
This way, you’ll stay connected with your ideal audience longer and increase your odds of converting them into loyal customers!
FAQs - Creating a Winning Art Blog Outline
What do I write about in an art blog?
Content marketing for art brands focuses on delivering engaging, quality content that appeals to their target audience.
Based on their core needs and your business goals, you can develop multiple content ideas for your blog posts: interviews with artists, reviews of exhibitions, how-to guides, tutorials related to the creative arts industry, educational pieces about the history of art movements or techniques, behind-the-scenes looks at upcoming projects or events, and success stories from within the community.
By providing valuable information in an entertaining format that speaks to your readers, you’ll build customer loyalty and a solid online presence.
What should a blog outline include?
As the first thing to create when starting a new post, an art blog outline includes a distinct purpose, target audience, and pain point.
It provides an overview of the topics to discuss in the post, including main keywords and key phrases, topic research references, data, visuals, CTAs, and other essential components.
Simply put, it’s the backbone of your content piece and a strategic tool to optimize your blogging activity for increased engagement, reach, and conversions.
How do you structure a blog article?
Structuring a blog article begins with an attention-grabbing title followed by an enticing hook that accurately summarizes the content of the post and an audience’s pain point.
The body entails short paragraphs (written with proper grammar, an active voice, and easy-to-understand language), original visuals, and supporting evidence or research where needed.
Finally, the conclusion presents a roundup of key points and actionable steps (aka call-to-action) to keep readers engaged with the brand.
What are the five most important things for writing a successful blog article?
Here’s a general outlook:
Opt for a subject that involves your readers and will captivate them.
Use visuals to help illustrate the points you’re making in the article.
Craft attractive copy with persuasive storytelling techniques and catchy headlines.
Optimize the article for SEO.
Share your art blog post on social media to reach a larger audience and gain maximum exposure.
Follow these steps, and you’ll be golden!
What are the common mistakes to avoid when writing an art blog outline?
When structuring an art blog outline, prevent these typical missteps:
Not doing deep research: thoroughly understanding the topic you’re writing about and the audience you’re targeting before starting to outline your content is everything. (Without proper research, your content will lack credibility and accuracy, which could lead to decreased engagement from readers!)
Not choosing low-competition keywords: ranking on the top of Google shouldn’t be your main priority (meeting your audience’s needs is); however, building your content around less competitive, long-tail focus keywords is what will make your posts highly searchable, authoritative, and attractive for your dream leads.
Not being specific enough with topics or ideas: when crafting your outline, share concrete examples, data, and stories to explain points rather than just vague information. (it’ll be easier for readers to follow your narrative flow this way.)
A similar approach will help you design a more definite, results-driven blueprint for your blog.
Use Your Art Blog Outline to Write Amazing Posts That Delight and Convert Your Audience
There you have it: seven proven tips for a detailed art blog outline! 🙌
Use this go-to guide whenever you need support on how to set an organized path for your writing (guesswork and burnout, no more!).
It’ll help you:
Devise a flawless action plan for your blog.
Avoid content creation roadblocks and mistakes.
Communicate your ideas and core message effectively.
Make your copy stand out.
Attract quality readers interested in your art brand.
With practice and consistency, you’ll hone your blogging skills; and - best of all - craft impactful content that’ll engage your audience in no time! 😉
