SEO Blogging for Art Brands: 11 Secrets You Need to Know
You won’t believe this.
Over 70% of small businesses lack an SEO strategy for their website and blog! 🤯
The reason?
Some don’t know how to use SEO and its related tools; others prefer quick shortcuts, like paying for ads, over SEO to get immediate results.
If this also relates to you, you’re missing out on the HUGE benefits of strategic SEO.
71% of bloggers confirm organic search is the most important source of web traffic, and 45% of them are the most likely to report success with focused keyword research. (Orbit Media)
You may wonder, “How can I promote my art brand then?” Or “How do I get my art noticed and spread my art business?”
Hone in on SEO blogging!
By creating SEO-driven posts for your ideal audience, you’re able to:
Increase visibility in organic search rankings.
Boost engagement and conversions.
Establish brand recognition, trust, and credibility.
Build authority and long-lasting relationships with your dream customers.
Not only is SEO cost-effective (no paid advertising needed!), but it’s also relatively easy to learn.
…If you know how to implement it in your art blog.
In today’s post, I’ve gathered eleven tried and true methods for successful SEO blogging for art brands to help you deliver original blog content that attracts quality leads and skyrockets your digital presence.
Ready?
Let’s begin!
11 Key Steps to SEO Blogging for Art Brands: Watch Me Explain
SEO Blogging for Art Brands - Table of Contents
Why You Should Care About SEO Blogging
11 Strategic Steps to SEO Blogging for Art Brands
Why You Should Care About SEO Blogging
Does SEO work for artists and art organizations?
The quick answer is YES.
But let me elaborate...
To position yourself as a trusted source of information for your audience, you need to get discovered through your content.
A comprehensive SEO blog strategy will let you achieve this effectively, increasing your rankings in search engines and expanding your organic growth.
Plus, it’ll make your website more visible, relevant, and appealing to the right leads.
By investing in valuable, long-form online content tailored to your audience’s needs and desires, you’ll gradually reap all the (profitable!) benefits of SEO blogging for art brands.
Something hard to get when relying only on ads.
That’s because traditional advertising DOESN’T work in the long run - people don’t positively respond to them, with 81% of US consumers using ad blockers to avoid interruptive or annoying ads.
So, why not double down on the organic growth coming from your content instead?
Stats confirm:
53% of all web traffic is based on organic search. (Brightedge)
Marketers prioritizing blogging see 13x the ROI compared to businesses that don't. (Hubspot)
Companies with blogs produce an average of 67% leads monthly. (Demand Metric)
Impressive, right?
A blog is a powerful weapon for your content marketing plan:
Staying updated more often with fresh, informative copy.
Driving brand awareness, lead generation, and conversions.
Answering your audience’s questions and doubts through actionable solutions.
Highlighting your brand personality, mission, values, and work.
Having a 2-year lifespan with 99% of total impressions, unlike social media content.
See the potential?
Despite all the noise out there, blogging ISN’T dead and can do miracles for your art brand.
…If you set an SEO-focused strategy from the get-go.
I experienced this with my blog, and the results I got after only three months from my website launch (in May 2022) were mind-blowing:
Six of my first eight ever-published posts ranked in the top 10 of Google.
Three out of the six posts ranked in the top 3.
Two of the three posts gained the first position in the search results and a featured snippet above the traditional #1 spot.
No ads, no high Domain Authority. Only thoughtful, consistent blog content.
The outcome?
My organic traffic and visibility increased by 34.35%!
11 Strategic Steps to SEO Blogging for Art Brands
I won't lie: SEO is a long game.
It takes patience, effort, and ongoing adjustments to ensure your content ranks high and pans out.
But the juice is worth the squeeze!
The following eleven SEO blogging for art brands tips will speed up your climb to the top of the SERP, showing you the best content marketing approach to:
Promote your art blog.
Sell your art.
Grow a fanbase of loyal buyers online.
With strategic content writing you’ll achieve this and more. 😉
Let’s do it!
1. Conduct Thorough Keyword Research
One of the most critical factors of successful SEO blogging for art brands is keyword (KW) research.
Once you define your target audience and their biggest pain points, it’s time to outline your blog topics and ideas.
That’s where KW research comes in, to develop engaging content based on the user intent (i.e., words and phrases web users type in the search bar to find answers to their queries).
Simply put, you need to identify the KWs listed in search engines for a significant topic in your field and incorporate them in your content piece.
Essential tools like SEMrush, MOZ, or KWfinder ease the process by providing lists of KWs from which to pick the best ones for your niche and audience. However, they can be tricky if you don’t hone specific SEO skills first.
Example of SEO keywords for artists on SEMrush.
To maximize the impact of your blog posts, make sure to:
Map your KW goals (wide brand awareness, more newsletter subscriptions, increased web traffic, etc.).
Identify one focus KW that best reflects a pain point or query, and write your blog post around it.
Choose a relevant, long-tail KW of 3+ words (e.g., content marketing for museums) - it’s more specific, has lower competition, and is more likely to rank high in the SERP.
Include the focus KW naturally in your post to avoid KW density and follow the narrative flow of your content (your primary goal is to write for your audience and address their needs!).
Use SEO tools to test out a KW ranking, monthly search volume (long-tail KWs have lower volume but they can still be suitable to your industry), difficulty score (KWs with a score lower than 40 are less competitive and easier to rank for), secondary KWs (to use as variations of your focus KW), cost-per-click, and competition ranking.
Create a monthly KW report collecting your research data and art keywords list for your blog.
This way, you’ll grab your readers’ attention with content that matters, increasing your odds of growing your art business presence!
2. Choose an Impactful Blog Title
Did you know it only takes seven seconds to make a first impression?
This applies to blog posts, too.
That’s why choosing the perfect title for your article is a fundamental - yet delicate - component of enticing SEO blogging for art brands.
As the first thing appearing in the search results, a blog title heavily affects users’ decision to click on your article or keep scrolling. (80% of readers never make it past the headline!)
To ensure the highest engagement, your title must be:
Unique: it captures the essence of your article.
Accurate: it tells the audience what to expect.
Catchy: it sparks interest with a question, numbers, statistics, or the use of words like "how," "what," or "why."
Authentic: it has emotional appeal vs. a salesy language.
Short: it’s not longer than 60 characters (it gets cut off otherwise).
SEO-optimized: it incorporates the blog post focus KW (in lengthy headlines, it’s best to place the KW near the front for SEO relevance, like in this example: Content Marketing For Museums: How to Get Started).
Truth is the first impression matters - so be strategic about your title tag!
The more captivating it is, the more readers will consume your content and potentially return to your website for more.
3. Improve Your Blog Post Readability
Most readers look for quick answers to their questions when they search on the web.
They don’t read just for the sake of it; they seek something specific.
Meaning: they skim through an article in a matter of seconds to find what they want (people read word-by-word online just 16% of the time!).
So, how do you keep them on your page?
The best strategy is to make your blog post skimmable, clear, and as comprehensive as possible to offer a delightful reading experience that:
Hooks the readers.
Delivers accurate tips and solutions on a specific topic.
Positions your blog as an authoritative source in your sector.
What’s more, readability lets search engines crawl your posts faster, impacting SEO rankings and optimizing the quality of your site.
Ditch the jargon and long walls of text if you don’t want to turn off your target audience.
And carefully choose your blog structure and vocabulary:
Use simple words and sentences.
Write scannable, short paragraphs.
Break up the copy with headers and subheaders, bullet point lists, numbered lists, and block quotes.
Add useful images and videos to make your post searchable and memorable.
Select colors and fonts that are easy on the eyes.
Measure the readability score of your copy with tools like Hemingway Editor or Readable.
By doing so, you’ll publish well-organized, understandable content that your readers love to consume!
4. Opt For Long-Form Content
Another significant factor of good SEO blogging for art brands is the length.
In-depth, long-form content (around 2,000 - 2,5000 words) performs better on search engines, bringing roughly 62x more ideal customers than short-form content.
It helps:
Generate conversions.
Provide a friendlier user experience.
Bring in more traffic, targeted leads, and sales.
Grow your visibility, reputation, and influence.
Increase the content value and dwell time (i.e., time spent on-page).
Boost SEO rankings.
Best of all: with it, you’ll share valuable, concrete information that fulfills readers’ interests and motivates them to engage with you repeatedly.
Writing long blog posts requires effort and extensive research, but the benefits are worth the hassle!
5. Focus on Link Building
When doing SEO blogging for art brands, it’s best to have a solid link-building strategy.
Your goal is to attract the audience with helpful content and keep them on your site after they go through your post.
That’s where internal links come in.
By including them in your content piece, you:
Urge readers to explore your website further, directing them to your products/services pages or related blog posts.
Drive more traffic to other sections of your site.
Show web crawlers your site structure and the relevancy of other authority pages.
Raise your SEO ranking while educating the audience with content that matches their interests.
The impact will be HUGE on your blog rankings, especially if combining internal links with outbound (or external) links redirecting to authoritative, verified sources. (It’ll tell search engines you’ve thoroughly researched and that your content is trustworthy!)
Also, make sure:
Your links open up in a new tab to prevent readers from bouncing out of your current page.
Your anchor text is made of clear words (no more than five!) that give context about what readers will find through the link.
Your on-page internal links are under 100 (a footer/header menu counts too).
With these practices, you’ll be on track for high-converting SEO blogging!
6. Embed Your Focus Keyword in Headers and Body
Remember when I said to create one post around one focus KW?
The rule of thumb is to incorporate the focus KW in your headings (H1), subheadings (H2-H6), and body text to let search engines know about your main blog topic.
Consider this:
Headers improve SEO and a webpage’s readability.
They appear in order of importance, from H1 to H6 (skipping any of the tag numbers would break the heading structure).
Having more than one H1 header tag on your post is perfectly fine and has no negative outcome on SEO.
The focus KW must be included in a natural, reader-friendly way (keyword stuffing penalizes your content otherwise).
With that in mind, honing your content will get easier.
Here’s what to do:
Craft a blog post outline with related headings and KWs.
Include your focus KW in the title tag and H1s.
Add it to H2s and, when possible, to the other subheaders (H3s and more).
Mention it at a normal cadence throughout the text.
Interchange it with synonymous KWs pulled from your SEO tools and web search (users’ queries and key phrases found in Google's “People also asked” and “Related searches” sections).
Example of a focus KW embedded in the first H2 subheading from one of my articles.
This is critical for effective SEO blogging for art brands. However, satisfying your readers' intent with comprehensive, solutions-driven content should ALWAYS be your #1 priority.
Focus on that, and your SEO performance will improve accordingly!
7. Add Alt Text to Visuals
Writing good alt text is another major factor in SEO blogging for art brands.
Informative images display an alternate text to support and explain the content of a post.
There are specific reasons for this:
Descriptive alt text makes an image searchable in the SERP.
Determines an image ranking.
Is essential for users with vision impairment.
Appears in place of an image if it can't be loaded.
Provides search engines with context about your blog's core topic.
Betters your site’s user experience and accessibility.
In short, an image description reflects the general theme of your post through word choices that help Google associate the image with some sections of the article.
Source: Web Hosting Hub
For streamlined alt text:
Be specific when defining the image.
Use a natural tone of voice.
Add context that is representative of your blog topic.
Keep alt text under 125 characters.
Leave out “image of” or “picture of.”
Include your focus KW or its variations (when possible).
Don't add alt text to decorative images, images with captions, or images identified by surrounding text (an alt description tree will help you decide the best approach to follow).
You’ll stand every chance of ranking in image search results this way!
8. Include Meta Title and Meta Description
See your blog post as a shop and the meta title and meta description as the shop windows.
The best opportunity to convince web searchers to visit your post is to curate its appearance in the SERPs - hence, its meta title and meta description.
Being the first two elements appearing in search results, they show users - and Google - what your page is about.
An eye-catching, clear meta title highlights the main blog topic and the benefits of reading the full article.
Whereas, meta descriptions present a summary with key information about the post - the more persuasive it is (i.e., the content meets what users are looking for), the more visits your site will get.
Even if they have no ranking factor, meta descriptions are great to personalize your message, making it:
Reader-friendly (it matches the search intent).
Pertinent and compelling (it encourages users to click on your page).
Short and concise (the text is under 160 characters).
SEO-focused (it includes the focus KW you’re trying to rank for).
And they’re proven to affect the organic click-through rate (CTR) - so why not optimize every published post with them?
If you don’t, Google will create its own description based on the content on your page.
Also, note your meta description may not appear in the SERP - that’s because Google often rewrites meta descriptions that aren’t aligned with users’ queries or accurate. (It pulls in other parts of your post containing the searched KW to give optimal context around the query.)
While you can’t do much about influencing what text gets picked, including metadata will make it easier for search engines to recognize your post's relevancy!
9. Polish Your Blog Post URL
Every post lives on its unique URL.
As one of the first components crawled on a webpage, the URL provides search engines with context about the blog topic - which is crucial for functional SEO blogging for art brands.
In this sense, polishing your posts’ URLs means to:
Help users and search engines understand what your content is about.
Show the readers where they are on your blog.
Amp up your site rankings.
Emphasize the importance of your page.
Look carefully at the URL structure of your ready-to-publish posts, and ask yourself:
Is it too long and stuffed with irrelevant words and numbers?
Is my focus KW embedded in it?
Is it neat and clear?
If not, you’ll need to edit it to make it SEO-friendly, custom, and evergreen.
Here’s how I created one of my blog post URLs around the KW “crisp content writing:”
Blogging platforms will automatically generate URLs based on your blog title, but feel free to tweak it to get increased CTR and better results in the SERP.
Protip: don’t try to change the URL when the post is already live - that would “reset” all your SEO efforts and negatively hit your rankings. Leave it as is, and refine other parts of your post instead.
10. Use Mobile Responsive Design
User experience is king when it comes to SEO.
And mobile responsiveness is one of the main factors impacting it.
If your blog - and overall website - isn’t mobile-friendly and responsive, you’ll hardly scale online.
In fact:
58% of all searches are done from a mobile device.
Google uses mobile-first indexing, which prioritizes the mobile version of the content over the desktop version to index and rank site pages.
A responsive design makes your content accessible to multiple devices and ensures users don’t leave your site because it’s cluttered, slow, or difficult to navigate.
So, what’s the secret to gaining SEO points?
Keep it simple!
And balance aesthetics with functionality by:
Avoiding large chunks of text or special fonts that are hard to read on mobile.
Organizing the content into headers and short paragraphs.
Spacing clickable elements out to easily engage with them.
Avoiding displaying content wider than the screen.
Limiting the number of videos on a single page.
Ditching heavy visuals (with an image file size over 250 KB), junk code, or unnecessary plugins that slow down page speed.
Tracking your posts’ mobile-friendliness through Google's mobile-friendly test tool to identify and fix potential issues.
With this approach, you’ll crawl your site faster, create a better UX, and get higher rankings!
11. Create Compelling CTAs
This SEO blogging for art brands guide wouldn’t be complete without a purposeful, attractive, clear CTA (call to action).
It’s what gives sense to your entire art blog, letting you bond with your target audience through it.
Each post responds to a specific goal: you first address a problem and give readers hands-on guidelines to overcome it; then, you explain how to help them with a CTA promoting your offers.
Whether it’s about selling a product, subscribing to an event, or joining your newsletter, a CTA will lead readers to the next step in their marketing journey to ultimately convert them into buyers.
The key to an irresistible CTA?
Make sure it:
Is concise and relevant to the topic of your blog post.
Flows naturally with the rest of the content.
Is visually appealing.
Is specific and action-oriented.
Communicates a sense of urgency.
A CTA comes in different formats (hyperlinks, buttons, images, widgets, etc.), so test them out to pick the ones suiting best your purposes and brand personality.
Types of CTAs. (Hubspot)
Protip: to drive more leads, position two CTAs in the body text of the blog directing to a relevant freebie (ebook, audio training, etc.) and a soft-sale CTA at the end of the post promoting your services.
I use this method for all my posts to increase conversions (mainly newsletter subscriptions), and - guess what - it works!
As part of my Museum Marketing Guide, this CTA helped me convert 25 leads into subscribers, with a whopping conversion rate of +42%!
Not bad, right?
Use These Proven SEO Blogging for Art Brands Tips to Skyrocket Your Digital Presence
Now that you know the importance of strategic SEO blogging for art brands, you’re ready to integrate these eleven tactics into your content creation.
From brainstorming topics to optimizing your existing posts, SEO is a constant that'll help you reap all the benefits of organic traffic (bye, bye ads!).
Remember to:
Stay consistent with blog writing and stick to your publishing schedule (the last thing you want is to be forgotten by your ideal audience!).
Track your blog post performance with SEO tools (SEMrush, Google Console, etc.) for good content maintenance.
Be patient and measure relevant metrics (the conversions and connections you have with your audience through authoritative content vs. vanity metrics).
But most importantly, trust the process!
The lifespan of a blog post is 2+ years, which means the more you write about valuable, targeted topics, the higher reach, engagement, and visibility you’ll get (on average, after six months of ongoing blogging).
Give SEO a shot, and you’ll be ahead of your ranking game! 😉
