Content Marketing Myths to Bust: A Clear Path to Build a Solid Content Strategy
Does content marketing actually work?
The quick answer is YES!
But creating impactful, quality content that entices your audience takes time and hard work (no shortcuts or sleazy methods will help you do that!).
The good news is B2B and B2C brands are consistently investing in content marketing because it’s "extremely" or "very" effective.
And 97% of marketing pros confirm it helps them reach success.
So, whether you aim to boost website traffic, raise awareness for your art brand, increase engagement, or drive more sales, content marketing can be your trump card to gain more than you expect!
But to get things right and build a solid content strategy for your business, you must dodge some misconceptions and inaccurate facts that would inevitably lead to failure.
In today’s post, you’ll explore top five content marketing myths to be aware of to grow your digital presence sustainably, without ruining your impact, authority, and conversions.
Let’s begin!
Content Marketing Myths to Bust: Watch Me Explain
Five Content Marketing Myths to Tackle for Maximum Impact and Growth
Why do businesses fail at content marketing?
What are common mistakes in content marketing?
Asking these questions is crucial to identifying false beliefs about content creation and finding the proper way to use content marketing for your goals.
The following content marketing myths will clarify the do’s and don'ts of this process for profitable brand building!
1. Nobody Loves Long-Form Content
One of the biggest myths about content marketing is believing long-form content, i.e. blog posts, is “old stuff” - especially with the rise of short videos and podcasts.
But the common assumption that blogging is dead is WRONG.
Sure, it takes more effort and time to produce it (thorough topic research, search engine optimization, and thoughtful copywriting are a big deal!).
However, this content type brings better results than short-form content!
It helps you:
Attract hot leads, including email subscribers and prospective customers.
Reach and engage new audiences.
Build lasting relationships with your existing ones.
Drive ongoing organic traffic to your website.
Increase your credibility and online exposure.
Generate new streams of income.
Strategic art blogging is worth the investment.
Data proves this:
Businesses that blog receive 126% more leads than those that don't. (Hubspot)
80% of Internet users regularly interact with blogs. (Demand Metric)
41% of buyers read at least three to five blogs before purchasing a product or service. (Demand Gen Report)
People need to know and trust you through your content first - that’s why long-form content is paramount!
It’s not just effective at positioning you as an authoritative source, but it’s also a lasting game-changer.
The lifespan of a blog is 2+ years compared, for example, to the 24 hours of an IG post. This means the posts you publish today will keep being seen and consumed far ahead in the future, driving repeat users to your site!
Start pivoting to conversion-worthy long-form content and you’ll see the difference.
2. Running Ads Is the Fastest Way to Grow
It might seem so, but the truth is it isn’t.
Ads don’t work in the long run and are ineffective for your business growth if you don’t have a strong content strategy.
71% of marketers admit advertising fails their expectations and is a waste of money.
Plus, ads make people unhappy, with 42.7% using ad blockers for web searches.
What should you do then?
Stop following this content marketing myth and focus on organic growth instead!
53% of all web traffic comes from organic search, which implies creating valuable content catered to your audience's needs is KEY to scaling your art brand.
Take it from me, I never use ads, and all my visibility comes from Google searches:
With consistent, customer-centric content writing and the implementation of SEO best practices for higher rankings, your efforts will pan out. Guaranteed!
3. No Website Needed to Build Your Art Brand’s Presence Online
“Who needs a website!?”
“Social media is the best way to stand out, attract new clients, and increase revenue!”
How many times did you hear online gurus say this?
Well, here’s another content marketing myth to bust: social media CAN’T replace a brand website.
If you’re serious about your art business and aim to…
Strengthen your reputation and trustworthiness
Pull in prospects genuinely interested in your activity
Have deep connections with the audience and boost ROI (Return On Investment)
…You must invest in your website, aka your “real content estate.”
That’s where you publish your best content, show your brand personality, and sell your offers - all essential factors to earn credibility and customer loyalty (87% of users regularly check websites to evaluate whether to use a brand’s product or service).
Here’s an example of what happens when you turn your website into a lead-generation machine:
Thanks to the unique content published on my site, traffic performance is constantly improving, with visibility close to 30%.
In this scenario, social media will work as additional roads leading to your website.
Use them to promote your content, extend your reach, and bond with your community (that’s what they’re made for after all!), but treat your site as the primary source for traction and conversions.
4. Posting Content Everyday Gives Greater Visibility
Ah, if it were that simple!
Content consumption has dramatically risen (during the pandemic, it went up by 207%); yet, posting daily won’t give you the much-desired visibility.
It simply doesn’t work, paving the way for content burnout.
Quantity matters - you must show up for your audience, interact with them, and be consistent at publishing content on all your platforms - but quality matters the most!
Creating attractive copy that educates, inspires, and benefits the readers is what motivates them to come back to you for more.
With this in mind, set the cadence of your posts based on a schedule that fits your business goals and stick with it.
No magic tricks will let you grow exponentially; only consistency and resonating, solution-driven content will.
5. AI Will Replace Human Writing
Of all the content marketing myths listed above, this is probably the most controversial one.
Does AI really want to replace human writing?
The jury’s still out about its limitations and correct usage (the temporary suspension of ChatGPT in Italy has triggered multiple concerns on the topic), but here’s ChatGPT’s take on this:
Smart answer, isn’t it?
There’s no reason to fear AI tools if you use them sensibly to ease and improve your content creation process.
They help in many ways - from writing content outlines and social media posts to generating new topic ideas or the first draft of a blog post (on this note, my go-to AI tool for high-quality SEO blogging is Content at Scale).
Best of all, they:
Facilitate your content writing work.
Boost your productivity and creativity.
Help enhance the quality and value of your content.
Prevent you from writer’s block and burnout.
AI is not perfect (yet!), but one thing is certain: it’ll never take over humankind's ingenuity, sensitivity, and critical thinking.
Its main purpose is to offer you better opportunities to leverage your content. Adapt to it, and implement it as an additional, strategic asset to your marketing activity.
Avoid These Content Marketing Myths to Leverage Your Art Brand Presence
Mission accomplished: five of the most popular content marketing myths are now busted! 💥
A quick recap:
Unlike common rumors, blogging is still a dominant tool to amplify your digital presence, brand reputation, and lead generation.
Engaging your audience with helpful, evergreen content is the foundation for sustainable, organic growth (ads won’t help!).
Building a solid house for your unique content, aka your website, should be your #1 priority, followed by social media as secondary channels for promotional and networking purposes.
A good balance between content quality and quantity is what will make your art brand stand out.
If used wisely, AI content tools are highly beneficial to your inventiveness and productivity.
Content success won’t happen overnight. It’ll occur only with mindful strategy, patience, and nurturing.
By putting in work on your content marketing endeavors, you’ll succeed.
Just trust the process. 😉
