Long-Lasting Content Types for Business Growth
Imagine your content as a forest with each piece representing a different type of tree. 🌳
Some trees flourish for just a season and then wilt away - much like posts on Instagram or Facebook.
But what if there are trees that stay green all year round?
Trees that continue to grow and attract visitors no matter the season?
Welcome to the world of long-lasting content types for business growth!
They're evergreen trees that continue to engage audiences long after their initial post date.
Amazing, right?
But how do you cultivate these perennial powerhouses in your business's content forest?
This post is your trusty guidebook. It will walk you through potent platforms like YouTube and Pinterest, help uncover why social media posts have short lifespans vs blog posts, and delve into podcasting potential for deeper audience connection and wider online exposure.
Ready to get inspired?
Let’s begin!
Long-Lasting Content Types for Business Growth - Table of Contents
The Power of Evergreen Content
The Short-Lived Nature of Social Media Posts
Four Long-Lasting Content Types for Business Growth
1. Leveraging Your Presence With Blog Posts
2. Harnessing the Potential of YouTube Videos
3. The Underrated Value of Pinterest Pins
4. Podcasting: A Medium for Deeper Connection
FAQs - Long-Lasting Content Types for Business Growth
The Power of Evergreen Content
Ever wonder why some content pieces never seem to fade away?
They're called evergreen content and can work wonders for your business growth.
But what exactly is evergreen content?
Defining Evergreen Content
In the realm of digital marketing, we often talk about trending topics and viral posts.
Yet, amidst this constant churn, a type of content stands firm: evergreen.
Evergreen content, like its namesake in nature, stays fresh and relevant no matter when you stumble upon it.
It covers fundamental topics that always interest your target audience and aren’t tied to seasonal trends or current events.
Why Evergreen Content Matters
A well-crafted piece of evergreen material is like an investment - it pays dividends over time.
Its relevance doesn't diminish with passing trends. Instead, it continues attracting traffic year after year.
Think of “how-to” guides or educational articles - topics people will continually seek out because they’re universally useful.
This consistent draw makes such long-form texts invaluable for SEO strategies - search engines love high-quality pages that remain pertinent over time!
Blog posts are a case in point, being a popular form of evergreen content with a typical lifespan of 2+ years.
The longevity and steady traffic flow associated with evergreen long-form content largely contribute to your brand development.
It can bring 62x more potential customers and 198.75% more revenue than short-form content. (Content Hacker)
And it’s less labor-intensive over time with no need for frequent updates or revisions - especially when SEO-optimized and tailored to users’ queries.
In essence, creating evergreen materials is about providing lasting value for the audience while maximizing your content marketing endeavors.
Win-win!
The Short-Lived Nature of Social Media Posts
Think about your favorite social media platforms.
Chances are Instagram, Facebook, TikTok, or X made it to your list.
But did you know posts on these platforms have a shorter lifespan than mayflies (in case you wonder, these insects live between one and two days)?
The Fast-Paced World of Instagram and Facebook
If social media were an ecosystem, Instagram and Facebook posts would be akin to bees - buzzing with activity for a while but not sticking around for long.
A post's life on those channels starts ticking down as soon as it goes live.
Your lovingly curated image, paired with a catchy caption, is set adrift in the digital sea where it competes against millions of other posts.
The result?
An IG post has only 48 hours before sinking into oblivion and its average engagement rate is just 0.60%!
What’s even more shocking?
Your perfectly crafted Facebook status updates disappear in a bunch of hours.
Compare this to how long blog content lasts, and you’ll instantly realize where it’s worth investing your time and content marketing efforts.
The Ephemeral Nature of TikTok Videos and Tweets
Buzzfeed-style videos from TikTok might seem like they’re sticking around longer as they can go viral quickly.
But these videos last just a few minutes in the feed - while your dance routine might be hilarious or your pet's antics adorable, they'll only stay in the spotlight for a fleeting moment.
The same goes for tweets, making it extremely challenging - if not impossible - to catch your audience’s attention, share your brand's expertise, and get trusted in a restricted time.
Four Long-Lasting Content Types for Business Growth
Valuable, quality content remains paramount to establishing a solid presence online.
By leveraging it, you:
Build brand awareness.
Amplify your exposure.
Increase engagement.
Show authority in your field.
However, not all forms of content yield long-term value.
Investing in specific long-lasting content types for business growth and sustainable success is crucial to keep engaging audiences.
The following paragraphs will explore four essential types that have proven to drive sustained traffic, generate leads, and foster customer loyalty.
Let’s dive in!
1. Leveraging Your Presence With Blog Posts
One of the most effective ways to achieve brand recognition is through blogging.
A well-maintained blog is a powerful content marketing tool that enhances digital visibility and fosters durable relationships with your readers.
It represents a precious opportunity to share insights about your brand, showcase new products or services, and provide relevant content related to the art industry.
More importantly, it sets the basis for connecting with future buyers!
The Importance of Blogging
Unlike social media posts that quickly get buried under fresh updates, blogs have a lasting impact.
Once published on your website, they continue attracting visitors through search engines (consistent SEO-focused blogs increased my web visibility to nearly 24% in a month!).
This means every blog post becomes a permanent asset that raises web traffic and reach even years after its initial publication date.
The more quality blogs you create, the more chances for people to find you online.
With them, you showcase expertise and knowledge - a springboard to expanding your brand influence and gaining your ideal customers’ trust!
Small companies with active blogs wouldn’t get 126% more leads than those without one, otherwise.
The Power of Content Marketing Through Blogs
Among the best long-lasting content types for business growth, blogs are excellent for storytelling, too.
They help weave compelling narratives around your identity and services that involve your audience emotionally.
Combine this with other content marketing strategies like email newsletters, social media campaigns, and search engine optimization, and you’ll set a holistic approach to:
Grow web visits.
Encourage social shares.
Promote conversation about your brand.
There won’t be a better way to showcase your worth!
2. Harnessing the Potential of YouTube Videos
For a lasting visual impact, YouTube is the answer.
This platform is more than just viral cat clips and music videos - it’s a goldmine for scaling your business!
A survey by Wyzowl shows:
89% of marketers consider YouTube the best choice for product videos, tutorials, and BTS content.
78% believe videos directly raise sales.
86% think videos help boost organic traffic.
What’s so special about this popular content format?
Its unique power to convey complex ideas more simply and engagingly.
The "At the Museum" documentary, launched by MoMA in 2017 to showcase the institution’s daily work, is a great example of this:
Whether you're creating educational videos or tours of your artsy work, video content offers a dynamic way for audiences to bond with your brand on a deeper level.
The Longevity of YouTube Content
You may ask, “Why should I invest in creating content for YouTube?”.
Unlike posts on other socials, the lifespan of a typical YouTube video stretches over a month.
This longevity comes down to two primary factors:
Searchability: Like Google (its parent company), YouTube operates as a search engine - meaning your content remains discoverable long after its initial release.
Engagement: YouTube viewer engagement patterns differ from those on other platforms. Rather than mindlessly scrolling through Instagram or Facebook feeds in a short attention span, users are intent on consuming longer-form content on that platform.
See the potential now?
It’s time to learn how to harness it.
Strategies for Successful YouTube Content Creation
With over 2 billion logged-in monthly users, YouTube videos are one of the most promising long-lasting content types for business growth.
Here are six strategies you can implement to create successful content on this video-sharing platform and reap all its benefits:
Understand your audience: Use YouTube’s built-in analytics tool to gain insights into your viewers' demographics, watch times, engagement rates, and more. Leveraging these data points will help you cater your content strategy to your ideal audience.
Create evergreen content: Focus less on trending topics and more on subjects that will stay relevant to viewers regardless of when they find your channel.
Prioritize quality over quantity: Opposed to X, where rapid-fire posting can pay off, on YouTube, it's better to post one high-quality video per week than several mediocre ones.
Optimize for SEO: To maximize visibility on YouTube’s search page and Google’s video search results, embed relevant keywords in your titles; write clear descriptions featuring main points from the video; include tags related to the topic; and add captions/subtitles for accessibility purposes.
Promote engagement: Engagement signals (likes, comments, shares) are pivotal to boosting your videos’ reach. Ask questions to motivate viewers to engage with your content and prompt them to like and share the video or subscribe to your channel.
Consistent posting: Create a regular schedule for uploading new content and stick to it. Doing so will keep your current audience coming back and signal YouTube’s algorithm that you’re an active user - essential for making your videos discoverable and building an engaged subscriber base.
With these steps, you’ll drive steady and successful growth for your online art brand. Guaranteed!
3. The Underrated Value of Pinterest Pins
When it comes to content longevity, many overlook the hidden gem of Pinterest.
Instagram posts and tweets have a blink-and-you-miss-it lifespan, but Pinterest pins tell a different story.
Understanding Pinterest's User Behavior
Unlike other platforms where fast-scrolling past posts is standard behavior, Pinterest encourages exploration and discovery.
It isn't just about instant gratification; it's more akin to an online treasure hunt.
Users create boards full of inspirational ideas or 'pins' they can return to later for reference.
This user engagement approach remarkably extends the life span of each pin, going anywhere from 4 months up to a whopping year.
But here’s the best part.
The platform has 482 million monthly active users worldwide, with 85% consistently using it to discover brands and shop from them.
Pins enjoy this impressive shelf-life and consumption for one main reason: they gain visibility and traction as more people discover and share them - something hard to achieve on counterparts like X or Facebook, where trends change faster than you can say “hashtag!”.
The SEO Powerhouse That Is Each Pin
Besides user behavior, searchability is another critical aspect in making pins a helluva SEO powerhouse.
Each pin works as a mini web page - with its URL, title, and description - indexed by search engines to further increase its discoverability and drive constant traffic to your website or blog.
That, including Pinterest's user-friendly interface and visually appealing content, makes it a strategic, SEO-focused tool to reach new audiences and get noticed.
Overlooking its benefits would be a mistake - they’re significant and could dramatically change your content marketing perspective!
4. Podcasting: A Medium for Deeper Connection
Imagine a content format that lets you get into your audience’s ears - anytime, anywhere.
That's podcasting - one of the most engaging and potent long-lasting content types for business growth!
Despite having a shorter lifespan than blog posts (roughly six months), podcasts have been making waves in digital marketing with over 383.7 million worldwide listeners.
Not surprising, considering its value.
Why Podcasts Resonate with Audiences
Audience engagement is all about creating genuine connections.
While written content makes people think, audio has the power to make them feel.
The human voice carries emotion - and when your audience hears it directly from you in a podcast, they feel closer to your brand.
Just think 90 million Americans are weekly podcast listeners - a number that surpasses Netflix subscribers!
This means one thing: People cherish real conversations.
Podcasts' intimate, casual nature makes this possible, enabling audiences to multitask - they can listen when commuting or doing household chores - while hanging out with a “friend” (aka you) who gives good advice and tells memorable stories.
Looking for proven content marketing tips for your art brand? Tune into my interview with The Art Coaching Club Podcast:
But a podcast isn't just about what you say; it's also about how your audience responds.
When listeners feel part of an engaging conversation, they’re more likely to share your content with others, leave positive reviews, and even become brand advocates.
It’s this one-on-one connection that eventually nurtures a loyal online community!
FAQs - Long-Lasting Content Types for Business Growth
What are the 4 types of content?
The four main types of content include text-based (blogs and articles), visual (infographics and photos), video, and audio (podcasts and audio trainings).
What type of content would help the business?
Art businesses may find different types helpful.
However, evergreen blog posts, YouTube videos, Pinterest pins, and engaging podcasts often yield sustained and profitable growth.
What is a content strategy for business growth?
A solid content marketing strategy involves creating valuable, long-lasting material that drives ongoing traffic while targeting your audience's interests and pain points.
What is long-term content planning?
Thoughtful content planning involves mapping out future creation efforts to ensure you consistently deliver high-quality pieces supporting your brand's goals and audience’s expectations over an extended period.
Reach Success With These Four Long-Lasting Content Types for Business Growth
Mastering the above long-lasting content types for business growth takes time and effort. No doubt.
But the benefits you’ll get from integrating these formats into your content marketing strategy to widen your digital influence and engagement are manifold!
You've seen the value of evergreen long-form content and how it differs from social media posts.
You've discovered YouTube's potential as a platform for creating enduring videos that captivate and inspire audiences well beyond 30 days.
You walked through Pinterest and its remarkable role as a search engine - which sets it apart from other social channels famous for changing algorithms and shorter lifespans.
And remember podcasts? Their intimate nature lets you build high-quality relationships based on authentic, personal conversations.
Your mission now?
Start growing your own perennial powerhouses in line with your business mission and audience’s preferences.
Your art brand will thank you! 😉
Looking to enhance your content marketing strategy?
Let's collaborate to elevate your brand presence! My consultation sessions will show you how to integrate tried-and-true systems (with helpful resources and recommended content marketing tools) into your business plan.
Reach out today to explore how we can work together to create compelling content that resonates with your dream audience!
