INDIPENDENT MUSEUM PROFESSIONALS

Project: Social media content planning and creation.

Voice: Educational, concise, friendly.

Overview: As a Marketing & Communications volunteer member, I developed valuable content, on tone and brand, for all IMP’s social media platforms including Instagram and LinkedIn.

In the first month of publishing consistent, visually appealing content on Instagram, the profile activity increased by 58.8%, with almost 400 accounts reached, 60 post interactions (328% more than the previous month), and 3 link clicks to a survey promoted by the association for their membership relaunch campaign.