LINDA STRANO BURTON PLLC - COUNSELING & COACHING

Project: Website structure and content revamp in English and Italian + Instagram content strategy.

Voice: Insightful, concise, empathic.

Overview: I helped Linda redesign her website layout and rewrite all the content for SEO purposes and brand promotion. Here’s a breakdown of the action plan I developed and implemented over three months:

  • Market Research and Strategy Development: I researched keywords/queries and developed an SEO strategy for the website.

  • Website Content Revamp: I optimized all pages for SEO, revised homepage messaging, and refreshed content for all the other pages (both in English and Italian) to increase engagement and conversion rates.

  • Instagram Social Media Strategy: I developed a full-fledged strategy for the Instagram account, including main content pillars, a hashtag strategy, a content calendar, a content creation plan, and branded graphics.

  • Analytics and Performance Tracking Setup: I tracked the website’s key performance metrics to monitor progress and identify improvement opportunities.

    In less than a month after launching the new website version, direct visits increased by 238% and organic searches by 80% compared to the previous month. Plus, the contact page registered 125% more visits with 1 inquiry about Linda’s paid offers.

How the website was before the redesign…

Homepage before
Services page before
Resources page before
Contact page before

New strategy, new opportunities!

The ultimate goal of this tailored content and engagement strategy was to enhance Linda’s website’s discoverability while nurturing a wider community of engaged followers and clients.

The primary focus was on:

  • Boosting online visibility and authority.

  • Creating a compelling brand narrative that resonates with potential clients.

  • Generating more qualified leads who are ready to book counseling sessions.

Visit Linda Strano Burton’s website to see the final results.

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